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Spouse-ly (Vendor View)


Business Goal

Spouse-ly is a multi-vendor platform that supports the military community through providing a space for veterans and military families to sell their products and offer services online. ​

Spouse-ly's goal is to become a household name, much like Angie's List or Etsy, for the military community.
Through my four week internship with Spouse-ly, I collaborated with the CEO and founder (Monica Fullerton) and three other UX designers. Our main priorities were to identify improvements for customer and vendor journeys.



Part of team of 4 designers that collaborated with CEO that worked on the customer view/vendor view

Product Designer (Vendor View)

User Research (Vendor View)



Google Forms

Design Process

Initial Research

User Surveys

User Interviews




Our first step when tackling the vendor journey on Spouse-ly was to evaluate what was currently working and what needed improvement. Before talking to actual users, we did this through conducting a Heuristic Analysis to assess the functionality and design. 

Based on a Heuristic Evaluation, what are some possible improvements for Spouse-ly's vendor experience?


Possible Improvements:

1. Consolidate and de-clutter screens and screen features/elements in terms of organization and hierarchy

2. Eliminate redundancies in information (sometimes information/features are communicated by icons, widgets, and text at the same time)

3. Vendor dashboard should be fully customizable (organizing widgets based on vendor’s preferences, most used, importance of tasks; widgets should also be re-sizable)

4. Onboarding is needed for first time vendors/users, specifically orienting the user to how to user each of the screens

5. Search function

6. Language throughout the vendor view screens is very technical for a first time user - should be conversational and easy for a first time user or vendor to understand

7. Consistency in language/naming

To get a better understanding of what actual Spouse-ly vendors had to say about their experience on the platform, our first step was to send out some preliminary user surveys. We mainly asked questions to gauge how often they use Spouse-ly, their experiences as a part of a military household and small business owner, their interactions with clients, and overall experience of the Spouse-ly vendor back end.

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After gathering these preliminary insights, we proceeded to reach out to vendors and speak with them directly about their experience on the platform.

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Product Vendor

I am passionate about Spouse-ly's mission to support the military community.

I'm interested in engaging with customers more than I already am.

I am interested sharing my experiences as a member of the military community and promoting my story on Spouse-ly.


I have difficulty navigating the vendor dashboard and feel overwhelmed.

I struggle with uploading photos to my online store.

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Services Vendor

I am passionate about Spouse-ly's mission to support the military community - but I also understand that it a new service that needs work.

90% of my online revenue comes from my business's site or Etsy.


The overall layout and design of the vendor view is jumbled and hard to read - I don't know what each feature does.

I am unclear about how to log my orders and if my orders have been shipped to the customers.

Taking all these insights we gathered from the Heuristic Evaluation, user surveys, and user interviews, we moved forward with finding opportunities for design solutions.

How might we?

How might we make the vendor dashboard easy and efficient to use?

How might we increase engagement between vendors and customers on the vendor back end?

How might we clarify how to use Spouse-ly's features on the vendor back end?



Because of the four-week time constraint of this project, I immediately dove into designing wireframes after conducting user interviews. I worked on creating key high-fidelity wireframes for the Vendor Dashboard, the Onboarding flow, Profile Manager, Store Manager, and Knowledgebase. 


Vendor Dashboard Onboarding

I included an onboarding walkthrough tutorial feature which will increase the learnability and ease of use, particularly with the most used features on the dashboard.


Dashboard Personalization

I re-designed the vendor dashboard so that the vendor's pending items front and center and have the widgets be totally customizable based on the vendor's priorities.


Profile Manager

The organization and hierarchy of the Profile Manager was improved, so vendors could more easily input their information, keep track of their progress, and select specific sections they want to edit.

One major point of confusion in the Profile Manager was how to review and update their vendor subscription. In order to solve this, I added methods to view plan details, upgrade, and cancellation.


Storefront Manager

In order to encourage vendors to promote and share their story, I added in a Storefront feature in which they could add any media or text that tells their story.

A connection was also added between the "Storefront and "Settings" feature. This adds clarity to the fact that "Settings" feature is connected to the vendor's store and not their profile.



Taking inspiration from Etsy's Community platform, I designed the potential Spouse-ly Knowledgebase. Here, vendors can find articles for industry best practices, tutorials about vendor back end features, and FAQs.

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